• About Jacada
• Corporate Management
• Press Releases
• News & Events
• Contact Us
• Investors
• Careers
• Search

Press Release

Jacada Signs Material Contract with Harrah's Operating Company, Inc.

Jacada contact center solutions selected to enhance customer service

ATLANTA – July 19, 2007 – Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today announced that it has entered into a material agreement with Harrah's Operating Company, Inc. Revenue from the contract will be recognized in future quarters.

Casino-entertainment resort providers rely on superior customer service to drive customer loyalty and to gain a competitive advantage. In order to build on a history of excellent customer service, Harrah's searched for solutions to further simplify and automate the customer service desktop for their customer service agents. After completing significant due diligence, including head-to-head pilots involving competing solution providers, Jacada was selected to implement a unified service desktop to simplify and automate the operations within Harrah's contact centers.

"Jacada is proud to partner with a company that represents one of the world's most recognizable brands," stated Paul O'Callaghan, president of Jacada.

Using the Jacada unified service desktop, Harrah's customer service agents will be able to provide customers an enhanced service experience by providing a more comprehensive and timely view of available properties and services. Using the non-invasive application integration capabilities of the Jacada solution, the new unified service desktop will be delivered without having to modify or replace any of the existing business systems.

"Consumer driven organizations and industries across a wide business spectrum are rapidly realizing that simplifying the interaction between its customer service agents and its clients, not only improves customer satisfaction and loyalty, but opens the door to dramatically increased profitability and market share," said Joe Horne, vice president of Americas sales for Jacada. "Harrah's is wisely making the reservations process easier for both agents and customers, which will continue to enhance customer loyalty by reducing call time and improving the success rate of up-sell and cross-sell programs."

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words "may," "could," "would," "will," "believe," "anticipate," "estimate," "expect," "intend," "plan," and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.